Wednesday, January 15 2020
12:30pm - 1:30pm

PCI Webinar: Marketing Your Library's Digital Collection

PCI Webinars is offering SOMD libraries seats in the following webinar through them. If you or your staff are interested, please see the registration link at the bottom of this announcement. This session will also be available in the PCI Webinars archive one week after the session. Please only register if you can attend the live session.

PCI Webinar with Nick Tanzi
Marketing Your Library's Digital Collection
Wednesday, January 15th from 12:30 - 1:30 PM EST
While 95% of public libraries lend eBooks, 60% of our patrons indicate a lack of awareness of eBook availability as a barrier to use; this according to a recent Library Journal/School Library Journal poll.

As libraries continue to add streaming movies, music, digital magazines and other formats to our collections, our need to engage in effective marketing will only continue to grow.

In this interactive and informative presentation we will cover both traditional and digital marketing strategies, and explore best practices. With the right approach, your library can boost awareness and usage of its digital collection!

Nick Tanzi - Biography
Nick Tanzi has been incorporating emerging technologies into the library as a children's librarian, the founding member of a digital services department, and most recently, as the Assistant Director of the South Huntington Public Library. During this time, he has spoken in the U.S. and abroad on topics ranging from social media marketing to 3D printing.

He is the author of Making the Most of Digital Collections through Training and Outreach (2016), and Best Technologies for Public Libraries (2020). He writes "The Wired Library" column for Public Libraries Magazine. Tanzi was named a 2017 Dewey Fellow by the New York Library Association, and currently serves as President of its Making and STEAM Round Table.

Please register by Jan 8 via tinyurl.com/t88dlta. This session uses VoIP, high-speed Internet and a headset/speakers are required. Please remember to include your email address to receive the session link.


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