Wednesday, March 20 2019
12:30pm - 1:30pm

PCI Webinar: How to Write Effective Survey Questions to Get Useful Data

PCI Webinars is offering SOMD libraries seats in the following webinar through them. If you or your staff are interested, please see the registration link at the bottom of this announcement. This session will also be available in the PCI Webinars archive one week after the session. Please only register if you can attend the live session.

PCI Webinar with Kathy Dempsey
How to Write Effective Survey Questions to Get Useful Data
Wednesday, March 20th from 12:30 to 1:30pm EST
Is your library planning for upcoming services, programs, or events? They'll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don't guess what people want, and they don't presume to already know. They ask!
Still, doing a "simple survey" isn't all that simple. If you don't know exactly how to write and ask the questions, you may find out later that you didn't get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls.
Sign up for this webinar so you'll understand the tactics:
-Every word you choose matters
-Beware open-ended questions
-Always avoid library lingo
-Never ask about "interest."
-Ask the same question more than once
-Write, test, tweak, repeat
-What makes people take surveys?
This webinar will also touch on how to distribute surveys to get good response rates.
Kathy Dempsey - Biography
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
Please register by March 12th via tinyurl.com/yddz8f6o . This session uses VoIP, high-speed Internet and a headset/speakers are required. Please remember to include your email address to receive the session link.


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