Thursday, June 4 2020
2:00pm - 3:00pm

The marketing value proposition: Why buy-in makes all the difference (OCLC)

Marketing communications is no longer a nice-to-have, it’s a must-have. And internal buy-in for its role in your organization and why it matters are critical. Hear from three library marketing leaders about their experiences building marketing buy-in and how their approaches have evolved in light of the new and challenging COVID-19 landscape.

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