Thursday, April 6 2017
1:00pm - 2:00pm

Fundraising 101: The Fundraising Cycle - What Is It, and How Do You Make It Work for Your Mission? (Charity How To)

Donors’ reasons for giving are complex, so development professionals must understand how to engage with donors effectively at each step in the cycle. What motivates donors? What keeps current donors committed to your mission? What methods can you use to motivate new donors to give and remain a part of your nonprofit’s family? There is no “one-size-fits-all” approach to donor engagement. Every successful fundraising campaign is built on a strategic understanding of the fundraising cycle. Knowing where each donor is in the cycle--and the types of engagement opportunities that work best for each step in the cycle--will help you acquire more donors, steward relationships with your current donors, and raise the money you need to meet mission. Join Heather to learn the basics of donor engagement at each step in the fundraising cycle. For more information and to register, visit: https://www.charityhowto.com/nonprofit-free-webinars


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